No one anticipated that a handy little messaging feature of a mobile
phone would one day become one of the most popular marketing tools. Yes,
bulk SMS Nigeria has come a long way since its inception. Today, it has evolved into
a full fledged marketing platform. It is used for a myriad of marketing
tasks such as popularizing products, sending updates, alerts &
discount coupons, creating buzz around a service or a product.
As
with many other technologies even bulk SMS Nigeria has branched off. Today it boasts
of several innovative subsets. One of the subsets of bulk SMS Nigeria is Short Code.
So what are short codes?
Short
codes are 5 or 6 digit numbers which are easy to remember and it allows
marketers to receive inbound SMS's. Following are some of the typical
application areas.
1. Running marketing campaigns.
2. Providing information on request.
3. Involving citizens in competitions, voting and polls, generally for reality shows and radio chat shows.
4. Generate leads via feedback.
Users are typically charged at a premium rate while sending bulk SMS Nigeria to short codes. Short codes are broadly categorized as:
Dedicated Short Codes:
As
the name suggests, it is a form of private or personal code which is
exclusively used by a single entity. It is most suitable for companies
who want to run multiple AD campaigns. It can also be used where the use
of specific keywords is not essential.
Shared Short Codes:
A
shared short code on the other hand essentially allows multiple
marketers to use a common number. The message of each user is typically
identified by the keyword which is attached in the front of bulk SMS Nigeria For
example vote 'CHAMPION' to 454545
Using online platform to send
bulk SMS Nigeria messages has become a common practice. Small and large business
enterprises realize its potential and therefore support and promote
communication via bulk SMS Nigeria. Communicating via bulk SMS Nigeria saves time, money and
manpower. It allows users to remain in touch with their business
contacts, customers and clients. As an individual you can access this
platform to communicate with family and friends.Group bulk SMS Nigeria is a boon for
sending out common messages to large number of people. You can deliver
common content to people with just a click of the button. This service
is reliable, efficient and cost effective.
